Placing a logo against a plant and moss wall has become increasingly popular with companies today. The natural qualities of plants symbolizing growth, sustainability, and environmental friendliness, are traits many businesses aspire to embody. If you’re curious about the benefits of highlighting your company’s logo with a plant/moss wall or display, read on and we’ll share some of our experiences.
The Power of the Plant
Plants are beautiful and vary widely in color, texture, height, and shape. They’re more than good looking though, there are proven health benefits to having plants in the home or workplace. Plants can filter the air to create a better workplace. They can be grouped to dampen sound or create separate areas for privacy. In general, plants can soften an environment and create a more serene experience in a space.
Positive Brand Recognition
Plants represent growth, freshness, and vitality to most of us. When plants are combined with your logo, these positive qualities are naturally associated with your brand. The human connection to nature evokes feelings of calm, peace, and relaxation. Consumers are more likely to choose products or services that they perceive as environmentally friendly or sustainable, so a plant or moss logo can give a business a competitive advantage.
Emotional Connection
Finally, plant and moss logos can create an emotional connection between a business and its customers. A logo that features natural elements can evoke feelings of calm, serenity, and relaxation, which can help build trust and loyalty. By using a plant or moss logo in an office, businesses can communicate their values and mission to customers, creating a sense of shared purpose and community.
Plant and moss logos are in demand for businesses across a wide range of industries. These logos create positive brand recognition, have a natural appeal, are versatile, and can help businesses establish an emotional connection with their customers and employees.
If you’re interested in boosting your brand power with plants, Greenleaf IPS can help! We can work with you to customize the perfect moss or plant logo that captivates people. Give us a call at (858) 488-0611, or click here for a free quote!
